“While the FLOW product may be the obvious hero in the set, restoring balance to the body and mind post-workout and at nighttime with BASK and DRIFT respectively can have a major impact on energy, mood and overall health, making it easier to keep returning to flow.”įlume is dedicated to sustainability and has a company-wide goal of net positive impact. Quiets the mind and soothes the body to support overnight recoveryĬontains adaptogenic and calming plants along with essential minerals the pristine ocean waters of Ireland
#Flume instagram closing on launch plus#
Re-hydrates, soothes sore muscles and elevates moodĬontains adaptogenic and soothing plants plus electrolytes from Coconut water and Himalayan sea saltįormulated to help the body and mind drift off to sleep, while optimizing nightly restoration. Support optimal mental and physical recovery post-workout The first-ever pre-workout supplement designed to fuel the flow stateīoosts energy, increases stamina, awakens mind and elevates experienceĬontains nootropic and adaptogenic plants plus electrolytes from Coconut water and Himalayan sea salt The ingredients make for a product experience you can really feel.” Then there is Maca and Cacao, which contain compounds that preclinical suggests supports anandamide. Another botanical, Galangal, commonly known as Thai Ginger, has similarly been proposed to exert its clinically studied effects on mental alertness through the dopamine pathway. It is well established that caffeine enhances dopamine signaling in the brain, so I included a caffeine-containing botanical from the Amazonian rainforest called Guayusa in our FLOW pre-workout formula to support energy and focus. “In formulating the products, I was inspired by the research showing that key chemistries in plants may support the brain chemistries believed to be at the heart of the flow state. Forrelli relied on her industry knowledge, deep understanding of the science of botanicals and personal athletic experiences to formulate Flume’s products to work together as a holistic system. She’s also an outdoor enthusiast who enjoys trail running and mountain biking on the trails around her home in Marin County, CA. She was Head of Product at Olly - start-up pioneers in the gummy vitamin space - and has been researching and developing category-leading dietary supplements for nearly 20 years. Essentially, the higher your baseline level of health is, the more likely you are to achieve flow on the regular.”įorrelli, a naturopathic physician and Flume CEO, knows about supplements and the health rewards of movement. Other botanicals called adaptogens can help remove barriers to flow like stress, low energy, lack of sleep and physical discomfort. She goes on to explain, “While a supplement cannot induce the flow state on its own since individuals must consciously direct their energy toward a challenging activity they are skilled at and set their own performance goals, certain botanicals known as nootropics can support an essential requirement, namely focus and concentration. Says Forrelli, “Anyone with an active lifestyle can reap the benefits of our products.” The brand’s mission is to inspire users to get outdoors, immerse themselves in nature and move their bodies to activate the flow state - which has the benefits of improving performance while enhancing experience and wellbeing both on and off the trail.
#Flume instagram closing on launch drivers#
Flow is an evolutionary reward for movement and one of the most pleasurable drivers of health available to us.”įlume’s focus on plant-based ingredients, wellness, and the joy of the athletic pursuit is in stark contrast to the sports-nutrition industry’s obsession with measurable performance and reliance on synthetic ingredients.
On top of the immediate performance and mood-boosting benefits, research shows that people who experience flow regularly enjoy happier lives along with greater physical and mental wellbeing. “In flow, the body is flooded with reward chemicals like dopamine, endorphins and anandamide (also known as the bliss molecule), that make you feel amazing both physically and mentally - a natural "high" of sorts. Taryn Forrelli, Flume’s co-founder and product formulator. “The euphoric feeling of flow is what keeps many athletes, especially those engaged in adventure sports like trail running, mountain biking and surfing, motivated to keep refining their skills and seeking out new challenges.” Explains Dr.